Working the angle

Yep, you guessed it. The University of Oregon’s Advertising Team’s client this year in the American Advertising Federation’s National Student Advertising Competition has been Indeed. The brand looked to students desperate for a job to fix their user rates among 18-24 year olds plateauing amid the slight rise of competitors such as LinkedIn. As a part of the strategy team, I researched the demographic, including creating and interpreting the results of two surveys, while also gathering secondary research. My team and I analyzed our client, differentiating what they were asking for and what they truly desire. Our approach to the client’s desires led us to a deeper understanding of our peers and a strategy which we outline in the deck linked below.