Spaghetting Strategic
Role: Marketing Manager
Media: Social (Instagram and Facebook), Email, Mail, and print
Collaborators: Company President and Various Temps
As the one-man marketing department for Cucina Della Cucina, a small pasta company that mainly sells wholesale to high-end restaurants, my daily tasks run the gambit from product photography to creating Point of Sale flyers, email newsletters, social posts, and direct mail brochures, infusing each with simple and delightful copy that is *chef’s kiss*
Spring B2B Brochure
ASK
Create a brochure to introduce high-end restaurant chefs to new organic product line and our vegan and vegetarian offerings.
Reference Designs
INSIGHT
Design and write the brochure based on posh restaurant menus to show the products’ seamless incorporation into those same menus.
ANSWER
Sales increased 21% from spring 2023 as compared to spring 2024.
+21%
Valentine’s Day Integrated Campaign
Mailed brochure converted into an email
I also started producing Biweekly Briefs for current and future clients to explore highlighted products.
With an emphasis on brevity, these emails kept Cucina in our customers’ heads and our pasta on their menu.
For social media, I created a series of memes designed to be shared easily.
Engagement Rate: (IG) 38.68%, (FB) 32.43%
Facebook CTR: 1.8%
Plus 5 of my friends started following!
