Look at what they’re doing and do it better

The main project of my internship was a Social Media Competitive Analysis Project.

I worked on this alongside creating Google Ads campaigns, developing a list of 🔑words for InsideTrack’s website pages, and composing copy for emails and social posts that promoted InsideTrack’s blog.

This project taught me to closely examine all aspects of copy, design, and publication of social media posts.

Based on my research, I presented my insights and suggestions to the marketing team at the conclusion of my internship.