The Ask: Increase unaided consideration (UAC) among U.S. 18-24 year-olds by the end of 2023.

But Indeed was already top of mind for this demographic.

So, my team of strategists and I dove deeper to help Indeed stay ahead.

The Insight: Our research showed that Gen Z has the propensity to job hop. We recognized this as a key pain point for a job site that has your next job, whatever it may be.

We took this strategy to our Creative, Media, and Account teams and together developed the plansbook linked below.