The final deliverable should be a pitch deck to the student-athlete discussing the brand vision, strategy, and executions for an NIL deal.

Carly Wallace, a beach volleyball player for the University of Oregon, has a laidback and fun personality that welcomes people and brands in. College-town sandwich chain Cheba Hut and outdoor sunglasses brand Pit Viper fit perfectly with her image.

Created a pitch deck connecting Carly’s brand to Pit Viper and Cheba Hut. My team and I mocked up deliverables with each brand, as well as a six-month launch plan.